Introduction to the Course

In today’s digital-first economy, businesses need marketing teams equipped with modern tools, agile strategies, and platform-based knowledge to succeed. Netskill's Corporate Google Digital Marketing & e-Commerce Training helps enterprises upskill their workforce in cutting-edge digital strategies, Google tools, and e-commerce growth models to thrive in competitive markets.

Delivered through Instructor-Led, In-Person, or Self-Paced modes, this training ensures every employee gains practical, job-ready expertise backed by interactive modules and industry-recognized certification – available on the Netskill LMS.

Target Audience for Corporate Google Digital Marketing & e-Commerce Training

• Marketing & Sales Teams in Enterprises
• Small Business Owners & Startup Teams
• Digital Marketing Analysts & Coordinators
• Brand Managers & Social Media Teams
• Product & E-Commerce Executives
• HR L&D Departments seeking internal upskilling

Modules Covered

1. Introduction to Digital Marketing & E-Commerce
   • Evolution of online marketing
   • Google’s role in digital business
2. Search Engine Optimization (SEO)
   • Keyword research, on-page & off-page SEO
   • Google Search Console
3. Google Ads & Paid Marketing
   • Google Ads fundamentals
   • Campaign setup, bidding strategies, and ROI optimization
4. Social Media Marketing with Google Tools
   • Integrating social media analytics with Google Data Studio
   • Audience targeting and segmentation
5. Email Marketing & CRM
   • Automating campaigns
   • Tools for customer journey tracking
6. Google Analytics 4 & Data Interpretation
   • User behavior analysis
   • Conversion and funnel optimization
7. E-Commerce Strategy and Management
   • Setting up and optimizing online stores
   • Google Merchant Center and Shopping Ads
8. Content Marketing & YouTube Strategy
   • Google Trends, YouTube SEO
   • Monetization strategies
9. Mobile Marketing & Local SEO
   • Google My Business
   • Mobile-first strategies for e-commerce
10. Capstone Project + Certification Exam

• Real-world simulation with case-based project
• Certification from Netskill

Google Digital Marketing & E-Commerce Skills and Competencies for Employees

• Google Ads campaign planning and optimization
• SEO implementation and performance tracking
• Data analysis via Google Analytics and Data Studio
• Strategic e-commerce product promotion
• Customer engagement via content and social platforms
• Conversion rate optimization
• Cross-channel digital advertising expertise

Netskill’s Approach to Google Digital Marketing & e-Commerce

At Netskill, our goal is to empower organizations through:

• Flexible Training Modes – Instructor-led, In-Person, or Self-Paced via our advanced Netskill LMS
• Gamified Learning Experience – With quizzes, badges, simulations, leaderboards, and interactive content
• Corporate-Centric Curriculum – Designed by experts aligned with enterprise goals and KPIs
• Practical, Hands-On Modules – Industry case studies and project-based assessments
• Anytime Access – All course materials, assessments, and certification available 24/7 on the Netskill LMS

Why Choose Netskill as Your Corporate Training Partner?

• Trusted by leading corporations for digital transformation
• Access to online, in-person, and self-paced training modes
• Integrated gamification model to boost engagement and retention
• Certification on course completion, verifiable and trackable
• Full integration with LMS and enterprise training dashboards
• Post-training assessments and feedback-driven improvement

Gamified Learning Outcomes on Netskill LMS

• Interactive quizzes after every module
• Real-time badges and level-ups
• Capstone projects with peer reviews
• Simulated marketing campaigns and business decision-making games
• Certification upon passing the final assessment